For Release 2 October
## Anima People Launches PsycSec: A Groundbreaking AI-Driven Cybersecurity Platform to Tackle Human-Centric Security Challenges
*Female-led startup aims to revolutionize insider threat detection in financial and healthcare sectors*
LONDON, [Current Date] – Anima People, a pioneering cybersecurity startup, today announced the launch of PsycSec, its innovative AI-driven platform designed to enhance insider threat detection and prevention in the financial and healthcare sectors.
Founded by a team of diverse experts, Anima People addresses a critical gap in cybersecurity: human behavior. “Human behavior accounts for 85% of cybersecurity incidents, with insider threats costing organizations an average of £15.38 million in 2022,” said Nadine Michaelides, Founder and CEO of Anima People, citing recent Gartner research.
PsycSec uses behavioral analytics to boost operational resilience against external and internal threats. The platform combines cybersecurity and organizational health monitoring, offering data-driven insights to optimize performance, reduce risks, and detect insider threats early.
Key features of the PsycSec platform include:
– Advanced AI algorithms and predictive analytics for insider threat detection
– Psychometric analysis to identify potential risks
– Natural Language Processing (NLP) to analyze sentiment and tone of survey responses
– Risk scoring system to empower intelligence-driven security
“Our PsycSec platform not only addresses critical cybersecurity needs but also promotes fairness and objectivity in threat assessment,” Michaelides added. “We’re proud to offer a solution that reduces discrimination while significantly improving security outcomes.”
Anima People stands out with its commitment to equality and inclusion. The company is 100% female-led, with a workforce comprising 70% women and 90% ethnic minorities, setting a new standard for diversity in the tech industry.
Anima People’s initial focus is on serving financial and healthcare organizations with over 1,000 employees in the EU, with plans to expand to the UK in years 2-3 and the US market from year 5 onwards.
The company offers its cutting-edge PsycSec solution at a competitive price of €2 per employee per month, making advanced cybersecurity accessible to a wide range of organizations.
For more information about Anima People and the PsycSec platform, visit [website].
### About Anima People
Anima People is a female-led cybersecurity startup dedicated to revolutionizing insider threat detection through AI-driven solutions. With its flagship product PsycSec, a diverse team, and a commitment to fairness, Anima People is poised to become a leader in next-generation, human-centered cybersecurity.
