artius.iD has today announced a strategic partnership with Pod Foods Co (Pod), the leader in innovative consumer brand distribution, giving it access to the firm’s team of world-class AI and cybersecurity specialists alongside its proprietary decentralized digital identification technology.
The move is part of Pod’s commitment to safeguard sensitive customer information at every stage and strengthen its digital-first infrastructure. The announcement follows a series of major cyberattacks across the retail sector and is aimed at setting a new standard for cybersecurity in the retail supply chain and, ultimately, in retail.
The partnership also underscores Pod’s ongoing investment in omnichannel platform expansion. Earlier this year, Pod introduced ecommerce capabilities to complement its end-to-end brick and mortar supply chain expertise. The Pod platform facilitates the growth of innovative products on direct-to-consumer platforms and physical retail with managed marketing, creative services and data tools in addition to end-to-end logistics and fulfilment.
Alongside its hands-on AI and cybersecurity expertise, artius.iD provides enterprise-grade data management solutions that leverage advanced facial recognition and artificial intelligence to protect against cyber breaches. Its software is designed to withstand both current and emerging threats, including AI-generated attacks, using quantum-safe encryption and decentralized ID management.
Larissa Russell, CEO of Pod, said: “The recent attack on the natural food supply chain exemplifies how crucial it is to protect not only Pod, but its customers. Pod has always been at the forefront of technological innovation as we are creating the infrastructure for the future. This is another example of that – pairing our in-store innovation with best-in-class AI and cybersecurity in a powerful way.”
Michael Marcotte, Chairman, CEO and Founder of artius.iD, said: “The security of the US food and natural products supply chain is a national priority, which makes this a particularly important partnership. We have our finger on the pulse of the cybersecurity landscape at a global scale, and we’ll ensure Pod, its partners, and ultimately, their customers, remain protected.”
Tim Wee, Chief Technology Officer at Pod, added: “Cyberattacks are inevitable. Having spent years as a senior leader in organizations such as Amazon, Google and Walmart, I can tell you that the value of a top-tier cybersecurity alliance simply cannot be overstated.”
Curtis Elswick, Principal Cybersecurity and Enterprise Architect at artius.iD, added: “We’re bringing our full intellectual firepower to help Pod. Our approach is built to pre-empt the biggest threats before they emerge – so Pod can unlock its full digital potential with confidence and protect its customers’ digital sovereignty.”
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About Pod
Pod leads the market in grocery supply chain and omnichannel distribution for innovative consumer brands at every stage of growth. The company’s data and logistics-enabled B2B Marketplace platform is a one-stop-shop for brands to scale their businesses and enables retailers to discover, procure and receive the most innovative brands and products with the fastest speed to shelf in the industry. For more details on Pod, visit https://podfoods.co
About artius.iD
artius.iD is the global leader in secure, self-managed individual identity solutions. Driven by a transformative vision to reshape the way digital sovereignty is protected, artius.iD empowers individuals to reclaim control of their identities, making identity theft obsolete and providing organizations with unparalleled insight and confidence in their relationships with customers and employees. With advanced quantum encryption resilience and pioneering decentralized ID management, artius.iD is the future of digital identity, now. For more details on artius.iD, visit artiusid.dev
