Forter brings its flagship digital commerce conference to London for the first time, spotlighting agentic AI, trust, and innovation
LONDON – 24 July 2025 – Forter, the Trust Platform for digital commerce, today announces they will host Europe’s premier digital commerce leaders and industry innovators at IMPACT Europe, taking place in London this autumn.
Following three successful years in New York with the U.S. conference series, the event is set to make its European debut in London on Tuesday the 4th of November 2025. Past IMPACT events have included insights from high profile speakers at some of the world’s biggest brands such as Adidas, eBay, Hilton, and Nike, amongst others.
Forter’s IMPACT Europe event will offer a platform for leaders to explore some of the most critical challenges and opportunities shaping the future of eCommerce today – from consumer experiences, to building trust in the AI era and agentic commerce. The full-day event is built to bring CFOs, CTOs, CDOs, and their leaders together through keynote sessions, breakout discussions, and more that equips attendees with actionable insights and strategies to drive growth and reduce friction across the customer journey.
The inaugural event will also mark the launch of the IMPACT Europe Awards, celebrating visionary organisations and individuals that are transforming the future of commerce.
“Agentic AI is redefining what’s possible in digital commerce. We are thrilled to bring this transformative conversation to Europe for the first time with the inaugural IMPACT Europe 2025, showcasing how forward-thinking brands are navigating through the era of AI by automating complex decisions, reducing friction, and building trust at scale,” said Ozge Ozcan, Chief Customer Officer, Forter. “IMPACT is where visionary leaders come to make sense of change and to lead what’s next. This expansion marks a pivotal moment for industry collaboration and global innovation.”
“IMPACT creates an engaging space for the industry’s most important conversations with the ecommerce experts that are driving change,” said Justin Honaman, Head of Worldwide Retail, Restaurants & Consumer Goods Business Development, AWS. “Agentic AI isn’t just a trend, it’s a pivotal shift. We’re excited to support the IMPACT Europe event and to help foster a dynamic community that’s defining a new era in AI-driven digital commerce across Europe.”
To learn more about Forter’s IMPACT series and to register for the London event, visit http://www.forter.com/impact-europe
To watch sessions from IMPACT 2024 featuring leaders from companies like Brooklinen, eBay, Mastercard, Wayfair and more, visit: https://resources.forter.com/l/impact-2024
About Forter
Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Adobe, ASOS, eBay, Instacart, Priceline, Nordstrom, and many more leaders across industries have trusted us to process more than $2 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers. Learn more at www.forter.com.
