Luminys Systems Corp. (Luminys) today announced a strategic partnership with Thomasson Marketing Group (TMG), an award-winning manufacturer representative firm with deep expertise across the security and smart building sectors. Beginning August 1, the new partnership will expand Luminys’ regional channel footprint to serve a critical growth region, with a focus on the West Coast of the U.S.
With more than two decades of experience, regional coverage, and technical depth, TMG will provide support for the full Luminys portfolio, including AI-enabled network cameras, NDAA-compliant network video recorders (NVRs), and smart building technology. TMG will enable Luminys to reach new customers in a wide range of 10 key states, including Alaska, Arizona, Northern California, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming.This partnership strengthens Luminys’ go-to-market strategy by expanding local presence, deepening integrator relationships, and enhancing personalized support through trusted regional reps
“Luminys is thrilled to join forces with TMG to provide faster, more localized support and build stronger relationships with dealers and integrators across the Western U.S.,” said Wayne Hurd, VP of Sales, North America, Luminys. “This partnership blends TMG’s regional and technical expertise with Luminys’ cutting-edge solutions to ensure both new and existing customers benefit from hands-on training, sales engagement, and strategic growth opportunities. It’s a powerful step forward in Luminys’ channel strategy and a clear signal of our unwavering commitment to integrator success.”
The partnership is already in motion, with sales training sessions completed and additional engagements scheduled through August 2025. Luminys and TMG regional sales managers are actively collaborating on customer opportunities, including joint distribution events and integrator outreach. TMG will lead distributor-facing efforts while Luminys focuses on solution design, conversions, and project-based support to create a balanced and aligned go-to-market motion across the region.
Key benefits of this partnership include:
- Compliance with FCC and NDAA Standards: Designed for integrator flexibility, Luminys enables organizations with NDAA-compliant and FCC-certified solutions.
- Product Compatibility Across Various Platforms: The partnership supports third-party integrations with ONVIF compliance, with simple integration with common video management system (VMS) platforms.
- Real-time AI Analytics: Luminys cameras and recorders are powered by LumiCloud, offering customizable detection, alerts, and analytics for diverse deployments..
- Dedicated Channel Support: TMG will help onboard and support partners through the Luminys MVP Program, offering hands-on training and go-to-market enablement.
“TMG and Luminys are aligned with a shared vision to put customers first, drive innovation and deliver comprehensive security solutions. That is why we’re excited to expand the reach of Luminys products across 10 states in the U.S.,” said Jordan R. Thomasson, President at TMG. “Through the partnership, TMG will ensure best-in-class, localized support with Luminys delivering innovative solutions to its growing customer base.”
This new alliance builds on Luminys’ growing U.S. momentum, following last year’s announcement with LRG and continued investments in regional rep firms. As part of its MVP Program rollout, Luminys is prioritizing integrator enablement, localized sales support, and expanded access to advanced security and smart technology solutions.
